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History Of Adobe Experience Manager

What is AEM?

AEM which is short for Adobe Experience Manager is an Enterprise Grade Digital Experience Platform (DXP) Software Product sold by Adobe Systems Inc. AEM is heavily customizable and can be very dependent on custom code. AEM is considered the Gold Standard when it comes to Marketing organizations that are trying to deliver very rich content-based websites. To learn more about AEM check out our post here.

History and Versions:

Adobe Experience Manager was originally a Day Software Product called Day Communique or Day CQ. Day Software was based out of Basel, Switzerland. Day Software was acquired by Adobe Systems in October 2010. Versions included the following….

At this point, Day’s CQ Product was acquired by Adobe Systems for 240 million dollars in an all-cash deal. Adobe then rebranded as Adobe CQ. Adobe’s goal was to lead the market with the best Web Content Management, Digital Asset Management, and Social Collaboration offerings by merging Adobe and Day Software’s technology.

Versions included the following….

The Adobe CQ Product was then rebranded as Adobe Experience Manager. Versions include the following….

Adobe has released a new version of AEM called AEM as a Cloud Service (AEM aaCS). Adobe’s goal with AEM aaCS is to create a better solution for mid-size companies that need a more simple and more flexible content manager for their changing business models. It comes with many advantages but may not be the right choice for every use case of AEM. Some advantages are:

For AEM users with a highly customized installation of AEM moving to the cloud may be difficult as AEM aaCS is less customizable than an on-premises option. We further break down the benefits and drawbacks of Adobe as a Cloud Service here.

Versions include the following….

Although the application is now called Adobe Experience Manager there are still many references to CQ and Day Software. Some legacy Customers may still refer to AEM as CQ. Some Customers may even still be on legacy versions going back to 5.6.x.


Adobe Experience Manager is one of the most robust and feature-rich Digital Experience Platforms (DXP) applications on the market today. Marketers really like the UI and the capabilities they get with AEM. AEM allows for centralized Authoring and Asset management for all of your web properties. Gartner continuously recognizes AEM as the leader in Web Content Management with Sitecore and Acquia(Drupal) in close second and third. Forrester released their report on WCM platforms and AEM was the leader along with Acquia.

You can see our comparison of many enterprise content management systems here!

About The Author

Hank Thobe
Business Director at Arbory Digital

Technical Project Manager and Business Director leading and supporting AEM experts to provide high-quality services and solutions for various industries and sectors.

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