ADOBE SUMMIT 2025 LIVE BLOG

Watched a great demo by Atlassian on Loom, a new video product with AI that will reduce the need for constant back to back meetings. Cut a quick video with your thoughts and your team can view it when they are free. It gives the ability to post feedback in context of the video and can also automatically create Jira stories and bugs.

Arbory will be trying this out and integrating it into our team workflows to free up people's calendars.

Day 2 insights:

Day 2 for me was all about foundations. Several speakers in different sessions throughout the day touched on the same point: don't get into AI without sorting out your information architecture. One of my favorite quotes of the day was, "Garbage in, garbage out." The new AI tools can handle and overcome a lot, but if the data it's pulling from is poorly organized, poorly tagged, or riddled with errors it will work poorly. Get your data house in order!

This morning’s keynote at Adobe Summit was both inspiring and insightful. A key takeaway from Jamie Dimon (JPMorgan Chase) and Colin Fleming (ServiceNow) was the importance of being intentional and genuine when communicating company values.

At Arbory Digital, we hold environmental and community improvement as core values. Inspired by today’s discussions, I’ll be working to refocus our efforts on this front—ensuring our actions align with the impact we want to make. Excited for what’s ahead!

Day 2! Looking forward to meeting more like minded folks and learning about more innovations in the industry.

Day 1 insights:

Adobe seems to be taking a very deliberate and responsible approach to AI implementation. Their AI is plugged directly into their user tools rather than being generic, free use engines. The deliberate and focused integration into their existing workflows, and targeted application to reduce tedium and speed productivity appears to make it highly effective and easy to use.

Had an amazing time at the Adobe Summit showroom today! It was a great opportunity to connect with Adobe's partners and spend quality time with their product team and Champions. At Arbory Digital, we always value these insights, as it allows us to better understand the challenges Adobe's customers face. We’re excited to be in a position to help provide innovative solutions and continue driving success together. Let’s keep pushing the boundaries!

As a marketer looking to target the best fitting customer with the best messaging, Coke's CEO James Qunicy stole the show during the keynote. He shared. thought-provoking concept describing targeted marketing, and the challenges presented with cheaper, better Ai workflows. As part of a small company focused on B2B customers, I am inspired to focus more on targeting our ideal partners based on our past success and where we want to be in the future.